After shearing, the wool is washed, spun, and woven locally, keeping the entire process close to its source. Uruguay’s renewable-energy matrix powers much of this transformation, reducing emissions and preserving the country’s clean resources.

Merino naturally regulates temperature and resists odor, so it needs less washing and lasts longer. With minimal care — a gentle wash, a breath of fresh air — it grows softer over time.

To us, wool is more than material; it’s a form of intelligence.

It adapts, it endures, and it reminds us that comfort and responsibility can belong to the same garment.